A lot of people ask us to do SEO evaluations, usually looking for how
Panda or Penguin ate their site, or better put, pushed their site down
in the search ranking. So it makes sense to explain the difference
between Panda and Penguin and why you may or may not be a victim of one
or the other or in a lot of site we look at...neither.
Before we get into Google Penguin and Panda, it's helpful to understand that each is a part of Google's search algorithm. The algorithm is a mathematical formula involving up to 200 variables that determines the rank of each website in a Google search. The algorithm takes into account many factors many factors that some SEO have no control over, such as the user's past history. One thing people should realize about the algorithm is that its super secret. Google will tell you bits and pieces but will not give you the formula. Its as secret as the formula locked in a vault in Atlanta.
As an obvious result, many websites with huge amount of advertising, or those with low quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates to it ranging to over 22 in total.
1.Panda 1.0 (aka the Farmer Update) on February 24th 2011
2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on May 9th 2011 or so
4. Panda 2.2 on June 18th 2011 or so.
5. Panda 2.3 on around July 22nd 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012 (overlapped the EMD Update)
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
27. Panda #25 on March 25th 2013
28. Panda #26, July 18, 2013
This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012
4. Penguin #4 (aka Penguin 2.0), May 22nd, 2013
Google Penguin is the latest update to Google's algorithm. This update is aimed at websites that are using tactics that are considered a way to game Google's searches. When Google indexes a site, it looks at places for specific keywords, some firms have used this fact and stuffed keywords onto a site, or hidden text from the user, but make it visible to Google, or they get lots of links from illegitimate websites that Google now consider to be spam. To date, we have not reviewed a site that has been hit by Penguin. Most of the sites we review end up suffering from a lack of updating or issues relating to Google Panda.
So, in conclusion, Panda is about getting Google to deliver the best quality websites to your search results. Penguin keeps people from gaming the system.
In simplest language, Panda checks for ON-Page SEO and Penguin Checks for OFF-Page SEO
Panda update is for the low quality websites in terms of content. This algo is designed to find out such sites with duplicate or crap/spun content and reduce there authority in Google SERP.
While Penguin is for the site that have achieved low quality back links through some SEO process that are not thematic and sitewide.
The Google Panda takes out low-quality sites/pages. The Penguin does the same but it focuses on low-quality sites that are keyword-stuffed and full of ads.
Before we get into Google Penguin and Panda, it's helpful to understand that each is a part of Google's search algorithm. The algorithm is a mathematical formula involving up to 200 variables that determines the rank of each website in a Google search. The algorithm takes into account many factors many factors that some SEO have no control over, such as the user's past history. One thing people should realize about the algorithm is that its super secret. Google will tell you bits and pieces but will not give you the formula. Its as secret as the formula locked in a vault in Atlanta.
What is Google Panda
Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.As an obvious result, many websites with huge amount of advertising, or those with low quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates to it ranging to over 22 in total.
1.Panda 1.0 (aka the Farmer Update) on February 24th 2011
2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on May 9th 2011 or so
4. Panda 2.2 on June 18th 2011 or so.
5. Panda 2.3 on around July 22nd 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012 (overlapped the EMD Update)
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
27. Panda #25 on March 25th 2013
28. Panda #26, July 18, 2013
What is Google Penguin
Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012
4. Penguin #4 (aka Penguin 2.0), May 22nd, 2013
Attributes
|
Google
Panda
|
Google
Penguin
|
The Idea
|
Penalize websites of low quality
and those with low quality content.It is first introduced in 24th
February, 2011 with the name of Farmer Update in USA.
|
Bring down websites that violate
Google’s Webmaster Guidelines and use black-hat SEO techniques
|
Date of First update
|
February 2011
|
April 2012
|
Also Known as
|
Farmer Update
|
Over Optimization Penalty.
|
Number of updates
|
Panda had over 24 updates
till March 2013, last being on Jan 22, 2013.
|
Penguin had just three updates
since its launch in April last year.
|
Purpose
|
Bring the high quality and content
sites on the top of search engine rankings
|
Bring the high quality and content
sites on the top of search engine rankings
|
Surviving the algorithm change
|
|
|
Google released any tool to
recover ?
|
NO
|
Google introduced A new tool
called “disavow links tool” – see the Google webmaster central blogpost
|
Recovery choices for websites
|
Panda is basically an on-page
problem, so the main changes need to be on the website. Check for pages with
no or little content, as well as, for plagiarism. Creating elaborative pages
with FAQs and more for a website should help.
|
Check for the links to find if
there are from the same domain name or IP address, so that links don’t look
like purchased. The links should not just be direct links to the website,
because websites that have followed such polices have seen dip in the
rankings.
Disavow tool can be helpful in
getting rid of too many links that are just associated with the keywords.
Penguin genuinely focuses on
penalizing unnatural links that are causing changes in the search results
intentionally.
|
How do The algorithms affect a
site?
|
It is possible that an
entire site is affected through panda. Usually single pages of a website are
not targeted in the algorithm.
Panda doesn’t look for think
contents but the overall content, so in websites where little original
content and more duplicate or thin contents are present, those are likely to
be fully penalized.
|
Penguin generally affects
one part of the website on a page and keyword level.
Unless spammed for too much
keyword usage on the entire, Penguin doesn’t damage the entire site.
|
Does a recovery request
help?
|
No, because the changes are
overall.
|
No, unless a manual warning
is issued, and even in such warnings, recovering is next to impossible.
|
Does manual removal of links
needed?
|
No, because content is more
important here.
|
If time permits and one wants
to avoid relying totally on Disavow tool, then definitely manual link removal
is helpful.
|
By when sites can recover?
|
If the duplicate and thin content
has been done away with, then probably by the next refresh.
|
Should take time in recovering as
refreshing is not frequent. Google has announced an update but with no date
specified.
|
Detailed tips and tricks to
recover
|
||
When is the next update ?
|
No idea
|
4th penguin update going to
happen soon in the month of May, 2013. source : Matt Cutts Twitter
|
Google Penguin is the latest update to Google's algorithm. This update is aimed at websites that are using tactics that are considered a way to game Google's searches. When Google indexes a site, it looks at places for specific keywords, some firms have used this fact and stuffed keywords onto a site, or hidden text from the user, but make it visible to Google, or they get lots of links from illegitimate websites that Google now consider to be spam. To date, we have not reviewed a site that has been hit by Penguin. Most of the sites we review end up suffering from a lack of updating or issues relating to Google Panda.
Google Panda
is the change to the algorithm we see that effects a lot of people who
have old sites. To understand Google Panda, it helps to understand
Google's core mission. Google wants to deliver the best results for what
you are searching. They do NOT want to deliver websites they consider
to be low quality and this means when people go to a site from Google's
search, if you go back from that search, Google notices it and pushes
you down in the search rankings. Some of the factors we have seen effect
sites, are poor site design, sites that don't reference their articles
through links, sites that are slow to load, sites that use duplicate
content over and over again. The bottom line is you need to have a well
designed site and creates original content.
However, while Panda and Penguin have gotten most of the news and
therefore excuses from site owners, there are other errors we see day in
and day out that have nothing to do with either update. One of the most
common is not updating your site frequently,
and expecting to be ranked number one without any effort. Another is
using the same keywords, like your company name, over and over again and
finally, our favorite, having blank spots where keywords are supposed
to go. How is Google going to index you without any keywords?So, in conclusion, Panda is about getting Google to deliver the best quality websites to your search results. Penguin keeps people from gaming the system.
In simplest language, Panda checks for ON-Page SEO and Penguin Checks for OFF-Page SEO
Panda update is for the low quality websites in terms of content. This algo is designed to find out such sites with duplicate or crap/spun content and reduce there authority in Google SERP.
While Penguin is for the site that have achieved low quality back links through some SEO process that are not thematic and sitewide.
The Google Panda takes out low-quality sites/pages. The Penguin does the same but it focuses on low-quality sites that are keyword-stuffed and full of ads.
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