Updating Web Content: an SEO Must

Updating your web content regularly is a SEO strategy you cannot ignore. Remember that updating content not only prevents a website from becoming stale, but it is a valuable SEO strategy that cannot be forgotten.

Where Can You Update Your Web Content?

Blogs & Articles – You are an expert at your work, so why not share your knowledge with your visitors? Whether it is a series of how-to articles, product reviews, or a regularly scheduled blog, becoming a resource is a simple way to prove your value, gain trust, and build an ever-expanding web content library.

Frequently Asked Questions – Too many people ask you questions all the time, don’t they? Perhaps you have your quick answers over the phone or even over email, but why not save everyone some effort while enhancing your SEO efforts at the same time? A FAQ section is a great place to be fluid with your content, adding new questions and answers as they arise.

Company News – Whether it’s new developments, new employees, recent events, or up-coming sales or shows, there’s a lot happening in your business every day. Why not share this news with the world?. You must be share your valuable products & services.

Portfolio – Don’t let the portfolio on your website remain the same one you showcased at the time of your website’s launch years ago. When you’re doing wonderful work, don’t forget to show it off.

Testimonials – If your customers love you, let the energy of their words invigorate your web presence. Again, don’t just create an initial list of quotations and forget about it. Updated reviews add to your value on multiple fronts.

Basic Content – Sure, your “About,” “Services,” “History,” and similar pages aren’t places that you need to regularly update, but remember to give them at least an annual check-in. Add internal hyperlinks to recent blogs, and update or expand the language where it’s needed.

Building a powerful website and being thorough in every detail of its search engine optimization is important. But if that awesome website just sits there, it becomes a bit stale. A powerful web content strategy isn’t easy, but it is essential if you want to stand above the rest of the crowd.